WOW!
I just finished my busy winter speaking tour. I presented two programs
at the Minnesota Nursery & Landscape Association; held a 2 day Profit
Builder Circle in Baltimore for 23 business owners; spoke three times at
the World Of Hardscape in Atlanta; presented a 3 hour seminar to the
Fresno Builders Exchange; presented five programs at the World Of
Concrete; held my 2 day Profit Builder Circle
boot camp academy in Las Vegas; spoke to
Heavy Construction Company in Rapid City in South Dakota; presented a
marketing and sales program to the division managers of Western
Waterproofing in Orlando, Florida; and gave the keynote speech to Merlin
100,000 Mile Shops franchisee convention in Chicago,
What did I learn? In spite of the economy, many companies are doing well
while most are struggling. The companies who are looking towards a good
year offer a different approach to their business and a unique delivery
process that sets themselves apart from their competition.
- The successful landscape contractors offer full design and build services and don't limit their scope of work to only a single part of the overall process. Their customers want full service and don't argue about the price.
- The successful waterproofing company focuses on customers who appreciate the extra service and quality their competition doesn't provide. They are known as the best in the business. Their staff attends several hours of training every year to continually improve.
- The concrete businesses who are still doing well specialize in the tough jobs that take some brains and technical skills. Their competition is very limited if any. And they make a lot of money while 99% of concrete competitors try to look for the standard jobs to bid and sell low price to get work.
- The auto service business makes their distinction by developing repeat customers and trying to help get their customer's cars to last 200,000 miles. Unique and effective.
