What Makes You Different Than Your Competitors?

WOW! I just finished my busy winter speaking tour. I presented two programs at the Minnesota Nursery & Landscape Association; held a 2 day Profit Builder Circle in Baltimore for 23 business owners; spoke three times at the World Of Hardscape in Atlanta; presented a 3 hour seminar to the Fresno Builders Exchange; presented five programs at the World Of Concrete; held my 2 day Profit Builder Circle boot camp academy in Las Vegas; spoke to Heavy Construction Company in Rapid City in South Dakota; presented a marketing and sales program to the division managers of Western Waterproofing in Orlando, Florida; and gave the keynote speech to Merlin 100,000 Mile Shops franchisee convention in Chicago, What did I learn? In spite of the economy, many companies are doing well while most are struggling. The companies who are looking towards a good year offer a different approach to their business and a unique delivery process that sets themselves apart from their competition.

• The successful landscape contractors offer full design and build services and don't limit their scope of work to only a single part of the overall process. Their customers want full service and don't argue about the price.

• The successful waterproofing company focuses on customers who appreciate the extra service and quality their competition doesn't provide. They are known as the best in the business. Their staff attends several hours of training every year to continually improve.

• The concrete businesses who are still doing well specialize in the tough jobs that take some brains and technical skills. Their competition is very limited if any. And they make a lot of money while 99% of concrete competitors try to look for the standard jobs to bid and sell low price to get work.

• The auto service business makes their distinction by developing repeat customers and trying to help get their customer's cars to last 200,000 miles. Unique and effective.

What makes you unique and different than your competitors? What entices your customers to pay more for your service and keep you loaded with work and profit? The choice is yours: Be the same as everyone else or do business different! Guess what? - Next I get to fly off for 5 days with my wife to the Grand Cayman Islands. I will be presenting another program to a unique company, Johns Manville who really knows how to treat their customers. To get a free copy if my new e-book entitled: $ure $trategies To $urvive A $lowdown! Send me an email. (gh AT hedleycontstruction DOT com) See you on the road! George Hedley CEO Hedley Construction & Development Inc.

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